We all get bad press

Everyone could benefit from a publicist. Just think of how well celebrities say "I can't reveal any details" yet they leave you with just enough to leave you hanging. Do you know how many times I wish I had said that? They know exactly how to build up a celebrity's image, and how to quickly do damage control when something goes wrong. All those times you've been screamed at in the face, not that they could avoid all those attacks, but they could certainly help you deal with the situation appropriately. They are like personal brand builders. This concept is so important right now because people need to maintain a pure image in the mind of their employers. Granted not even the best publicist can recover from incidents caused by people like Eliot Spitzer, but they certainly prove their abilities when the celebrity's image does recover. Think of Bill Clinton! Many people thought he was despicable (many people still do), but today we've moved on to remember him as a effective leader and environmental warrior.