Nice Try Time Warner
The greatly hated Time Warner Cable tried to schmooze college students at one of the Cougar basketball games by handing out free noise makers. This promotional item certainly entertained students throughout the game and may have helped ease bad relations students have with the cable company. In the Pullman region, there are limited options for cable service, which is why Time Warner is able to offer average service at high rates. Time Warner was smart to try and get their image integrated into college basketball games. Even if a student wasn't at the game, they may see a picture taken from the game through consumer-generated media. A certain amount of word-of-mouth marketing also occurred from this marketing stunt from students talking about how they received the noise maker. All in all, good effort from Time Warner, but you still have a ways to go in my book.
Labels: Cougar basketball, Time Warner Cable, word-of-mouth
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