Major Tom in Control

Lincoln made a smart move when they teamed up with rising band Shiny Toy Guns to produce this commercial. Then Shiny Toy Guys made the smarter move, after much anticipation, releasing the cover of the Peter Schilling song on their website FOR FREE! Unfortunately it has expired (sorry for everyone who just got excited) but the limited time free promotion of the song got the Shiny Toy Guns name out there to a whole new audience. As for why this is smart for Lincoln:
1. They teamed up with a hip new band to stay current with the Young Influentials. This download actively sought after when people heard a clip during the Lincoln MKZ commercial.
2. They stayed current with their core demographic who were around when this song debuted in the 80's along with David Bowie's similar themed tunes about Major Tom. This is the second cover of a "Major Tom" song for a Lincoln commercial. The first was a cover of David Bowie's "Space Oddity" for the 2009 Lincoln MKS.
3. The space/futuristic theme of the song and lyrics about taking off fit perfectly with the features of the car and style of the commercial.

For anyone interested, here is the original version of the song by Peter Schilling, quite entertaining: