Branding Recall

I found this very interesting after I analyzed the new Tropicana label a few weeks ago. They decided to pull the new design and go back to their roots with the orange/straw image, but they will be keeping the "squeeze" orange-shaped cap. The defense from Arnell is priceless, I agree the cap has an "ergonomic" appeal to it. This is the first "recall" I can think of by a brand.

http://adage.com/video/article?article_id=134889