Practical packaging?

I am constantly intrigued whenever I walk past this endcap display in the supermarket for organic and specialty items. This week Pom juice was placed on this display in a package that practically sells itself. It is safe to say that the marketer did their research on the target market to determine what type of packaging would be appealing to the consumer. As a woman who would be drawn to a product like this, I find the packaging appealing, yet am baffled by the practicality of it. The juice is highly priced, yet the design doesn't allow for maximum capacity of the product. Yet the important aspect of Product (from the 4 P's) is what sells this item. I certainly have been tempted to buy it on multiple occasions, if my boyfriend would let me.