Twitter Legitimized

It's been an exciting year to watch advertising tactics transition from 360 degree marketing towards heavy social media influenced campaigns. As an early fan-girl of Twitter, I loved watching the mainstream catch up. Early Nielsen reports showed that a negligent number of college students used Twitter. Now it's become the ultimate buzzword, with phenomenons like #Mileycomeback trending topics lasting for days and brands like Zappos.com reaching 1.5 million followers.

Now my dream agency, Razorfish, has released their 2009 FEED report that has got the internet all a twitter, pardon the pun. The face of the report, Garrick Schmitt, authored this Advertising Age article that peaks at the future of consumer experiences with a brand. I particularly enjoy how Red Bull has created an entire lifestyle, it seems, to suit their ideal consumer. Creating an experience campaign that focuses on social media outlets, with supportive traditional media, seems to be the innovative concept of the near future.